<p xmlns="http://www.w3.org/1999/xhtml">Produkty Made To Be Remade – mogą to być buty lub ubrania – to pierwsze artykuły, które po zużyciu zostaną przerobione na coś nowego. Po raz pierwszy opracowaliśmy rozwiązanie, które zmienia losy produktu po zakończeniu jego cyklu życia.</p><p xmlns="http://www.w3.org/1999/xhtml">Dopóki w drodze innowacji nie wyeliminujemy nowego plastiku z procesu produkcji, ograniczenie jego zużycia do możliwego minimum jest naszym celem. Poprzez nacisk na gospodarowanie zasobami w obiegu zamkniętym chcemy stworzyć świat, w którym plastikowe produkty nie są wyrzucane na śmietnik, ale zyskują drugie życie.</p><p xmlns="http://www.w3.org/1999/xhtml">Koncepcja obiegu zamkniętego – zakłócająca linearny proces produkcji będący standardem w branży – polemizuje z przekonaniem, że produkty odzieżowe powinny mieć tylko jeden cykl życia. Kiedy zużyjesz produkt i oddasz go nam, przedłużymy jego użyteczność, przerabiając go na coś innego. Bo koniec jednego produktu oznacza początek drugiego.</p><h2 xmlns="http://www.w3.org/1999/xhtml">PRZYSZŁOŚĆ BEZ ODPADÓW</h2><img src="https://brand.assets.adidas.com/capi/plPL/Images/mtbr-infographic-pl_192-945546.jpg" title="MTBR-Infographic_PL" alt="MTBR-Infographic_PL" style="width: 5002px; height: 6156px;" xmlns="http://www.w3.org/1999/xhtml" /><br xmlns="http://www.w3.org/1999/xhtml" /><p xmlns="http://www.w3.org/1999/xhtml">Nasz pomysł na produkcję o obiegu zamkniętym – Made To Be Remade (MTBR) – obejmuje odzież, obuwie i wybrane artykuły adidas x Stella McCartney. Celem jest stworzenie świetnych produktów, które po zużyciu i oddaniu są przetwarzane bez straty na jakości ani stylu. Jak to działa?</p><video preload="none" controls="" src="https://brand.assets.adidas.com/video/upload/capi/video/mtbr-ss21-d_ijqk51.mp4" xmlns="uuid:a170f441-dc21-459f-b8db-40da933ff524" /><p xmlns="http://www.w3.org/1999/xhtml">Aby pomóc w eliminacji odpadów plastikowych, adidas szuka innowacyjnych sposobów, aby nie wyrzucać zużytych produktów.</p><h2 xmlns="http://www.w3.org/1999/xhtml">ZUŻYTE, TO DO KOSZA</h2><p xmlns="http://www.w3.org/1999/xhtml">Zwrócone nam produkty odzieżowe mogą zostać przetworzone na nową przędzę, z której powstanie nowa generacja produktów MTBR. W przypadku butów, każda para zostanie oczyszczona i pocięta na strzępy. Powstały w ten sposób surowiec posłuży do produkcji różnych elementów buta. Po zakończeniu produkcji koło zamyka się i powstają nowe produkty.</p><p xmlns="http://www.w3.org/1999/xhtml">W kolekcji Made To Be Remade znajdziesz profesjonalne produkty dla każdego, od t-shirtów, przez koszulki na ramiączkach po szorty i sneakery. Dzięki stonowanej, ponadczasowej estetyce będą bardzo uniwersalne.</p><h2 xmlns="http://www.w3.org/1999/xhtml">STAWIAMY NA INNOWACJE</h2><p xmlns="http://www.w3.org/1999/xhtml">adidas chce kształtować rzeczywistość na drodze do produkcji o obiegu zamkniętym. Do 2024 r. we wszystkich możliwych przypadkach zastąpimy nowy poliester poliestrem z recyklingu. Do 2025 r. osiągniemy neutralność węglową w naszej sieci detalicznej i operacjach, a do 2050 r. – również w łańcuchu dostaw.</p><p xmlns="http://www.w3.org/1999/xhtml">Przed nami daleka droga i wszyscy powinniśmy mieć swój udział w kształtowaniu przyszłości, w której środowisko naturalne jest priorytetem. Przejście na proces produkcji o zamkniętym obiegu to świetny start.</p><p xmlns="http://www.w3.org/1999/xhtml">W 2015 r. współpracowaliśmy z Parley for the Oceans. Już wtedy dokonaliśmy zmian, które do tamtej pory uznawaliśmy za niemożliwe. Sport pomaga nam zmieniać świat na lepsze. I podobnie jak w sporcie, mamy swoją strategię. Nazywamy ją „strategią trzech pętli”, która pomoże nam wyeliminować odpady plastikowe dzięki innowacji i współpracy.</p>

ZOBACZ MADE TO BE REMADE_/made_to_be_remade

ZOBACZ MADE TO BE REMADE

Produkty Made To Be Remade – mogą to być buty lub ubrania – to pierwsze artykuły, które po zużyciu zostaną przerobione na coś nowego. Po raz pierwszy opracowaliśmy rozwiązanie, które zmienia losy produktu po zakończeniu jego cyklu życia. Dopóki w drodze innowacji nie wyeliminujemy nowego plastiku z procesu produkcji, ograniczenie jego zużycia do możliwego minimum jest naszym celem. Poprzez nacisk na gospodarowanie zasobami w obiegu zamkniętym chcemy stworzyć świat, w którym plastikowe produkty nie są wyrzucane na śmietnik, ale zyskują drugie życie. Koncepcja obiegu zamkniętego – zakłócająca linearny proces produkcji będący standardem w branży – polemizuje z przekonaniem, że produkty odzieżowe powinny mieć tylko jeden cykl życia. Kiedy zużyjesz produkt i oddasz go nam, przedłużymy jego użyteczność, przerabiając go na coś innego. Bo koniec jednego produktu oznacza początek drugiego. PRZYSZŁOŚĆ BEZ ODPADÓW Nasz pomysł na produkcję o obiegu zamkniętym – Made To Be Remade (MTBR) – obejmuje odzież, obuwie i wybrane artykuły adidas x Stella McCartney. Celem jest stworzenie świetnych produktów, które po zużyciu i oddaniu są przetwarzane bez straty na jakości ani stylu. Jak to działa? Aby pomóc w eliminacji odpadów plastikowych, adidas szuka innowacyjnych sposobów, aby nie wyrzucać zużytych produktów. ZUŻYTE, TO DO KOSZA Zwrócone nam produkty odzieżowe mogą zostać przetworzone na nową przędzę, z której powstanie nowa generacja produktów MTBR. W przypadku butów, każda para zostanie oczyszczona i pocięta na strzępy. Powstały w ten sposób surowiec posłuży do produkcji różnych elementów buta. Po zakończeniu produkcji koło zamyka się i powstają nowe produkty. W kolekcji Made To Be Remade znajdziesz profesjonalne produkty dla każdego, od t-shirtów, przez koszulki na ramiączkach po szorty i sneakery. Dzięki stonowanej, ponadczasowej estetyce będą bardzo uniwersalne. STAWIAMY NA INNOWACJE adidas chce kształtować rzeczywistość na drodze do produkcji o obiegu zamkniętym. Do 2024 r. we wszystkich możliwych przypadkach zastąpimy nowy poliester poliestrem z recyklingu. Do 2025 r. osiągniemy neutralność węglową w naszej sieci detalicznej i operacjach, a do 2050 r. – również w łańcuchu dostaw. Przed nami daleka droga i wszyscy powinniśmy mieć swój udział w kształtowaniu przyszłości, w której środowisko naturalne jest priorytetem. Przejście na proces produkcji o zamkniętym obiegu to świetny start. W 2015 r. współpracowaliśmy z Parley for the Oceans. Już wtedy dokonaliśmy zmian, które do tamtej pory uznawaliśmy za niemożliwe. Sport pomaga nam zmieniać świat na lepsze. I podobnie jak w sporcie, mamy swoją strategię. Nazywamy ją „strategią trzech pętli”, która pomoże nam wyeliminować odpady plastikowe dzięki innowacji i współpracy.

Obraz wygląda jak kolaż lub kompozyt ze zniekształconym, abstrakcyjnym pierwszym planem i spokojnym krajobrazem w tle, przedstawiającym osobę idącą wzdłuż zbiornika wodnego o zachodzie słońca.

editorial-masthead-mtbr-d_221-805123

The image appears to be a collage or composite, with a distorted, abstract foreground and a serene landscape in the background featuring a person walking along a body of water at sunset.

editorial-masthead-mtbr-t_221-805122

editorial-masthead-mtbr

editorial-masthead-mtbr-m_221-805124

A person in a white shirt is jumping or leaping in the foreground, with a scenic lake and mountains visible in the background.

Czym jest Made to Be Remade (MTBR)?

Przedstawiamy najważniejsze informacje na temat naszej inicjatywy dotyczącej produkcji o obiegu zamkniętym.

<h1 xmlns="http://www.w3.org/1999/xhtml">
  <strong>MADE WITH NATURE</strong>
</h1><p xmlns="http://www.w3.org/1999/xhtml">We’re on a journey to create a more sustainable world. But what if the best way to work for nature was to work with it? And what if the answer was right under our feet…</p><p xmlns="http://www.w3.org/1999/xhtml">As a major global company, adidas has been part of the problem which is why we are committed to finding solutions. Our end goal? A fully circular future. One where adidas products are made using materials developed from natural ingredients, or with cells and proteins in a lab, so they can ultimately return to nature – moving away from the use of finite, fossil fuel-based resources that deplete the planet.</p><p xmlns="http://www.w3.org/1999/xhtml">Stan Smith Mylo™ is a major step forward in this bold ambition – our pinnacle exploration into creating footwear products that are truly Made with Nature.</p><p xmlns="http://www.w3.org/1999/xhtml">
  <img src="https://brand.assets.adidas.com/capi/plPL/Images/ss21-mylo-brand-innovation-blogpost-image-1-d_192-663536.jpg" title="ss21-mylo-brand-innovation-blogpost-image-1-d" alt="ss21-mylo-brand-innovation-blogpost-image-1-d" style="width: 1300px; height: 850px;" />
</p><h1 xmlns="http://www.w3.org/1999/xhtml">
  <strong>A MATERIAL CHALLENGE</strong>
</h1><p xmlns="http://www.w3.org/1999/xhtml">With the ambition of creating products at mass scale, one of the key elements to using natural materials in the creation process is to ensure adequate supply.</p><p xmlns="http://www.w3.org/1999/xhtml">At the same time, the material needs to be comfortable, durable, and perform as well as – if not better than – ‘traditional’ materials, like animal and synthetic leathers.</p><p xmlns="http://www.w3.org/1999/xhtml">Enter mycelium.</p><p xmlns="http://www.w3.org/1999/xhtml">Mycelium is a sprawling, renewable interlaced web that threads through soil. Mushrooms are the fruit of mycelium.</p><p xmlns="http://www.w3.org/1999/xhtml">Imagine the branches and vines that grow apples or grapes – mycelium functions like those twisting, branching supports, just under the surface.</p><p xmlns="http://www.w3.org/1999/xhtml">
  <a href="https://www.mylo-unleather.com">Mylo material</a> is made from mycelium and is created using a highly efficient grow process – taking less than two weeks to grow. The process takes advantage of a cutting-edge vertical agriculture technique, allowing it to be grown in a controlled lab environment that increases the yield per square foot.</p><p xmlns="http://www.w3.org/1999/xhtml">“The introduction of Mylo as a new material is a major step forward in our bold ambition to help END PLASTIC WASTE”, said Amy Jones Vaterlaus, Global Head of Future at adidas. “As a planet, we must learn to work with nature rather than against it and put all our efforts into finding innovative solutions that are created responsibly with resources that renew at a sustainable pace. Designed in synergy with earth’s ecosystems. And as a brand, we continue to explore the possibilities in material innovation."</p><p xmlns="http://www.w3.org/1999/xhtml">
  <img src="https://brand.assets.adidas.com/capi/plPL/Images/ss21-mylo-brand-innovation-blogpost-image-2-d_192-663540.jpg" title="ss21-mylo-brand-innovation-blogpost-image-2-d" alt="ss21-mylo-brand-innovation-blogpost-image-2-d" style="width: 1300px; height: 850px;" />
</p><h1 xmlns="http://www.w3.org/1999/xhtml">
  <strong>RECREATING AN ICON</strong>
</h1><p xmlns="http://www.w3.org/1999/xhtml">Mylo material is versatile as it can take on any colour, finish or emboss, but we chose our simple and classic Stan Smith as the first silhouette to be crafted from the game-changing new material.</p><p xmlns="http://www.w3.org/1999/xhtml">Stan Smith is one of our biggest and most iconic franchises, meaning we can scale the rollout of Mylo faster to create a more immediate and significant impact for the environment – with a commercially available proof of concept expected in the near future.</p><p xmlns="http://www.w3.org/1999/xhtml">The shoe – made possible through a collaborative partnership with Bolt Threads, a biotechnology company committed to creating the next generation of advanced materials – pays homage to the brand’s heritage of creating sports shoes, with a new pledge of responsibility.</p><p xmlns="http://www.w3.org/1999/xhtml">Through this type of collaboration, we can change the way our products are made, and inspire others to do the same, as we seek to build a more sustainable world and ultimately end plastic waste forever.</p>

MADE WITH NATURE We’re on a journey to create a more sustainable world. But what if the best way to work for nature was to work with it? And what if the answer was right under our feet… As a major global company, adidas has been part of the problem which is why we are committed to finding solutions. Our end goal? A fully circular future. One where adidas products are made using materials developed from natural ingredients, or with cells and proteins in a lab, so they can ultimately return to nature – moving away from the use of finite, fossil fuel-based resources that deplete the planet. Stan Smith Mylo™ is a major step forward in this bold ambition – our pinnacle exploration into creating footwear products that are truly Made with Nature. A MATERIAL CHALLENGE With the ambition of creating products at mass scale, one of the key elements to using natural materials in the creation process is to ensure adequate supply. At the same time, the material needs to be comfortable, durable, and perform as well as – if not better than – ‘traditional’ materials, like animal and synthetic leathers. Enter mycelium. Mycelium is a sprawling, renewable interlaced web that threads through soil. Mushrooms are the fruit of mycelium. Imagine the branches and vines that grow apples or grapes – mycelium functions like those twisting, branching supports, just under the surface. Mylo material is made from mycelium and is created using a highly efficient grow process – taking less than two weeks to grow. The process takes advantage of a cutting-edge vertical agriculture technique, allowing it to be grown in a controlled lab environment that increases the yield per square foot. “The introduction of Mylo as a new material is a major step forward in our bold ambition to help END PLASTIC WASTE”, said Amy Jones Vaterlaus, Global Head of Future at adidas. “As a planet, we must learn to work with nature rather than against it and put all our efforts into finding innovative solutions that are created responsibly with resources that renew at a sustainable pace. Designed in synergy with earth’s ecosystems. And as a brand, we continue to explore the possibilities in material innovation." RECREATING AN ICON Mylo material is versatile as it can take on any colour, finish or emboss, but we chose our simple and classic Stan Smith as the first silhouette to be crafted from the game-changing new material. Stan Smith is one of our biggest and most iconic franchises, meaning we can scale the rollout of Mylo faster to create a more immediate and significant impact for the environment – with a commercially available proof of concept expected in the near future. The shoe – made possible through a collaborative partnership with Bolt Threads, a biotechnology company committed to creating the next generation of advanced materials – pays homage to the brand’s heritage of creating sports shoes, with a new pledge of responsibility. Through this type of collaboration, we can change the way our products are made, and inspire others to do the same, as we seek to build a more sustainable world and ultimately end plastic waste forever.

Stan Smith Mylo™: Made Using Mushrooms

Stan Smith Mylo™, adidas’ latest concept shoe, introduces a mushroom-based material.

<h2 xmlns="http://www.w3.org/1999/xhtml">Why is plastic waste a problem?</h2><p xmlns="http://www.w3.org/1999/xhtml">The crisis of plastic waste is at a tipping point. Now more than ever before, we have a responsibility to the future of our planet. Everything we do, however big or small, impacts our world and our future. Every day, the equivalent of 1440 dump trucks of plastic waste enter our oceans (1). For every person on the planet, there is one ton of plastic in the ocean (2). If we continue on the way we are, by 2050 there will be more plastic in the ocean than fish (3).</p><p xmlns="http://www.w3.org/1999/xhtml">More often than not, this plastic has lived a singular life - perhaps as a water bottle, a plastic bag, or a wrapper. It served its purpose, but goes on to linger in the environment for centuries, sometimes longer - turning the world’s natural beauty into a dumping ground. This is lethal for animals, who mistake the plastic pollution for food or get caught up in it and die as a result. Not only is the plastic dangerous for animals, it’s dangerous for us too. The plastic that is swallowed by sea life ends up in our bodies or is broken down into microfibres and swallowed as drinking water.  </p><p xmlns="http://www.w3.org/1999/xhtml">We could go on and on about how big the problem actually is and how much worse it could get. But we’d rather focus on fixing it.</p><p xmlns="http://www.w3.org/1999/xhtml">
  <iframe width="560" height="315" src="https://www.youtube.com/embed/J2GENjc_7ac" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe>
</p><h2 xmlns="http://www.w3.org/1999/xhtml">WHAT IS ADIDAS DOING FOR ENVIRONMENTAL SUSTAINABILITY? </h2><p xmlns="http://www.w3.org/1999/xhtml">We are part of the problem, and we know it. As a sportswear manufacturer, we’ve done our fair share of damage. Although we’ve made mistakes in the past, we’re moving forward with innovative ways to end plastic waste whilst still providing the best products for athletes. In the same way we have supported athletes through wins and losses, we will support our planet by addressing our carbon footprint. Together, we will be better and we will make it right.</p><p class="quote-full-width" xmlns="http://www.w3.org/1999/xhtml">For decades our industry has been part of the problem and contributed to the plastic pollution in the world. Since we have realized our role in this, we have started to implement sustainable solutions with the ultimate goal to end plastic waste.</p><p xmlns="http://www.w3.org/1999/xhtml">Brian Grevy, Executive Board member, Global Brands</p><p xmlns="http://www.w3.org/1999/xhtml">In 2015, we partnered with Parley for the Oceans. With this partnership, we’ve already made changes we never thought possible. Through sport, we have the power to change lives. And just like with sport, we have a gameplan. We like to call it our “Three Loop Strategy” - our plan to help us end plastic waste through innovation and partnerships.</p><h3 xmlns="http://www.w3.org/1999/xhtml">Loop 1 - Recycled Loop: Made with recycled materials</h3><p xmlns="http://www.w3.org/1999/xhtml">We are committed to making products with recycled materials, supported by the introduction of our <a href="https://www.adidas.com/primeblue">Primeblue</a> and <a href="https://www.adidas.com/primegreen">Primegreen</a> performance fabrics.</p><h3 xmlns="http://www.w3.org/1999/xhtml">Loop 2 - Circular loop: Made to be remade</h3><p xmlns="http://www.w3.org/1999/xhtml">Our goal here is to make products that can be remade into new ones once they’ve been worn out.</p><h3 xmlns="http://www.w3.org/1999/xhtml">Loop 3 - Regenerative loop: Made with nature</h3><p xmlns="http://www.w3.org/1999/xhtml">The third and final loop represents our ultimate goal: for our products to be made with renewable resources and natural processes.</p><p xmlns="http://www.w3.org/1999/xhtml">The Three Loop Strategy will help us to:</p><p xmlns="http://www.w3.org/1999/xhtml">1. Use exclusively recycled polyester by 2024</p><p xmlns="http://www.w3.org/1999/xhtml">2. Reduce our carbon footprint by 30% by 2030</p><p xmlns="http://www.w3.org/1999/xhtml">3. Be entirely climate neutral by 2050</p><br xmlns="http://www.w3.org/1999/xhtml" /><p xmlns="http://www.w3.org/1999/xhtml">
  <img src="https://brand.assets.adidas.com/capi/plPL/Images/horizontal-concepts-fw20-sustainability-x-youtube-launch-hp-article-post1-image1-d_192-619964.png" title="horizontal-concepts-fw20-sustainability-x-youtube-launch-hp-article-post1-image1-D" alt="horizontal-concepts-fw20-sustainability-x-youtube-launch-hp-article-post1-image1-D" style="width: 1300px; height: 900px;" />
  <br />
</p><p class="quote-full-width" xmlns="http://www.w3.org/1999/xhtml">Time is against us. We push harder, with more focus, and also work together with like-minded partners to overcome technological and economic challenges to accelerate meaningful progress.</p><p xmlns="http://www.w3.org/1999/xhtml">Brian Grevy, Executive Board member, Global Brands</p><br xmlns="http://www.w3.org/1999/xhtml" /><h2 xmlns="http://www.w3.org/1999/xhtml">9 Tips On How to Use Less Plastic </h2><p xmlns="http://www.w3.org/1999/xhtml">At adidas, we’re making changes to end plastic waste - and you can join us on that journey. By slowly beginning to intercept plastic waste in your daily life, you can make small changes that have a big impact on our future. Here are 9 small steps you can take to use less plastic.</p><h3 xmlns="http://www.w3.org/1999/xhtml">1. Consider the brands you buy from</h3><p xmlns="http://www.w3.org/1999/xhtml">When shopping, ask yourself whether the brand you’re buying from is doing all that it can to avoid plastic waste. Many brands are now offering products made from recycled or natural materials. By educating yourself about their efforts, you can rest assured you’re buying from a brand that is doing its part.</p><h3 xmlns="http://www.w3.org/1999/xhtml">2. Make your own</h3><p xmlns="http://www.w3.org/1999/xhtml">Instead of buying new items, make your own version where possible. For example, making your own yoghurt, milk, shampoo or body wash is easier than you think, and you’d be avoiding buying the plastic packaging they’re usually sold in.</p><h3 xmlns="http://www.w3.org/1999/xhtml">3. Fill ‘em up</h3><p xmlns="http://www.w3.org/1999/xhtml">Many places now offer refills when you bring your own containers. From milk at farmers' markets to soaps and shampoos at local zero-waste shops or refill stations, a simple search online will show you where you can go to make better use of your empty bottles.</p><h3 xmlns="http://www.w3.org/1999/xhtml">4. Say no to single-use plastic</h3><p xmlns="http://www.w3.org/1999/xhtml">If you’re offered a plastic bag at checkout, say no. If you’re offered plastic cutlery or a straw with your takeaway, say no. If you’re given tea in a plastic cup, say no. Instead, bring your own containers; using tote bags for your shopping or investing in a flask for your hot drinks are easy, fuss-free switches to make that have a big impact on plastic waste. Plus, an insulating flask will keep your drinks hot/cold for longer.
<br /></p><h3 xmlns="http://www.w3.org/1999/xhtml">5. Shop local</h3><p xmlns="http://www.w3.org/1999/xhtml">Supermarkets usually package meat, vegetables, fruits and other products in plastic packaging. Buying your groceries from a farmer’s market instead not only supports small businesses, it also means you’ll be dodging the pesky plastic packaging.</p><h3 xmlns="http://www.w3.org/1999/xhtml">6. Throw away with care</h3><p xmlns="http://www.w3.org/1999/xhtml">When throwing something in a bin, consider if it’s going in the right bin. Often, absent-mindedness will result in waste being in the wrong container and ending up somewhere it shouldn’t. Separate your waste in a considered fashion to avoid that happening.
<br /></p><h3 xmlns="http://www.w3.org/1999/xhtml">7. If you see it, intervene</h3><p xmlns="http://www.w3.org/1999/xhtml">If you keep your eyes open, you’ll see plastic waste everywhere. Do your bit by picking it up and recycling it, or going the extra mile by signing up for an official clean-up project.</p><h3 xmlns="http://www.w3.org/1999/xhtml">8. Talk about it</h3><p xmlns="http://www.w3.org/1999/xhtml">By further fuelling the conversation and educating others about how they can intercept plastic waste, you are contributing to the end of it. Not everyone is aware of their actions, so simply informing others about their contribution to plastic waste might alter their choices in the future. So spread the word and take action. It’s up to each and every one of us to ensure our planet remains beautiful and unharmed, so there’s always more that can be done.</p><h3 xmlns="http://www.w3.org/1999/xhtml">9. Choose adidas X Parley</h3><p xmlns="http://www.w3.org/1999/xhtml">If you’re in the market for some new sportswear, choose from our <a href="https://www.adidas.com/parley">adidas X Parley range</a>, featuring products made with Parley Ocean Plastic (upcycled plastic waste intercepted from remote islands, beaches and coastal communities before it reaches the oceans). The high-performance sportswear in this range is just the beginning of our race to help end plastic waste and protect our oceans.</p><p xmlns="http://www.w3.org/1999/xhtml">Looking for more ways to use less plastic? Here you’ll find <a href="https://www.gameplan-a.com/2020/01/the-ultimate-guide-to-avoiding-plastic-in-2020/">41 more tips</a> to avoid plastic from adidas and Reebok employees. </p><br xmlns="http://www.w3.org/1999/xhtml" /><p xmlns="http://www.w3.org/1999/xhtml">¹The New Plastics Economy: Rethinking The Future Of Plastics. © World Economic Forum, January 2016, Ref 080116. Available online at: https://www.ellenmacarthurfoundation.org/publications </p><p xmlns="http://www.w3.org/1999/xhtml">²Geyer 2017). Production, Use, And Fate Of All Plastics Ever Made by Roland Geyer, Jenna R.Jambeck, Kara Lavender Law Science Advances. 19 Jul 2017 : E1700782 </p><p xmlns="http://www.w3.org/1999/xhtml">³The New Plastics Economy: Rethinking The Future Of Plastics. © World Economic Forum, January 2016, Ref 080116. Available online at: https://www.ellenmacarthurfoundation.org/publications</p>

More about sustainability_https://www.adidas.com/sustainability

More about sustainability

Explore Parley_https://www.adidas.com/parley

Explore Parley

Why is plastic waste a problem? The crisis of plastic waste is at a tipping point. Now more than ever before, we have a responsibility to the future of our planet. Everything we do, however big or small, impacts our world and our future. Every day, the equivalent of 1440 dump trucks of plastic waste enter our oceans (1). For every person on the planet, there is one ton of plastic in the ocean (2). If we continue on the way we are, by 2050 there will be more plastic in the ocean than fish (3). More often than not, this plastic has lived a singular life - perhaps as a water bottle, a plastic bag, or a wrapper. It served its purpose, but goes on to linger in the environment for centuries, sometimes longer - turning the world’s natural beauty into a dumping ground. This is lethal for animals, who mistake the plastic pollution for food or get caught up in it and die as a result. Not only is the plastic dangerous for animals, it’s dangerous for us too. The plastic that is swallowed by sea life ends up in our bodies or is broken down into microfibres and swallowed as drinking water. We could go on and on about how big the problem actually is and how much worse it could get. But we’d rather focus on fixing it. WHAT IS ADIDAS DOING FOR ENVIRONMENTAL SUSTAINABILITY? We are part of the problem, and we know it. As a sportswear manufacturer, we’ve done our fair share of damage. Although we’ve made mistakes in the past, we’re moving forward with innovative ways to end plastic waste whilst still providing the best products for athletes. In the same way we have supported athletes through wins and losses, we will support our planet by addressing our carbon footprint. Together, we will be better and we will make it right. For decades our industry has been part of the problem and contributed to the plastic pollution in the world. Since we have realized our role in this, we have started to implement sustainable solutions with the ultimate goal to end plastic waste. Brian Grevy, Executive Board member, Global Brands In 2015, we partnered with Parley for the Oceans. With this partnership, we’ve already made changes we never thought possible. Through sport, we have the power to change lives. And just like with sport, we have a gameplan. We like to call it our “Three Loop Strategy” - our plan to help us end plastic waste through innovation and partnerships. Loop 1 - Recycled Loop: Made with recycled materials We are committed to making products with recycled materials, supported by the introduction of our Primeblue and Primegreen performance fabrics. Loop 2 - Circular loop: Made to be remade Our goal here is to make products that can be remade into new ones once they’ve been worn out. Loop 3 - Regenerative loop: Made with nature The third and final loop represents our ultimate goal: for our products to be made with renewable resources and natural processes. The Three Loop Strategy will help us to: 1. Use exclusively recycled polyester by 2024 2. Reduce our carbon footprint by 30% by 2030 3. Be entirely climate neutral by 2050 Time is against us. We push harder, with more focus, and also work together with like-minded partners to overcome technological and economic challenges to accelerate meaningful progress. Brian Grevy, Executive Board member, Global Brands 9 Tips On How to Use Less Plastic At adidas, we’re making changes to end plastic waste - and you can join us on that journey. By slowly beginning to intercept plastic waste in your daily life, you can make small changes that have a big impact on our future. Here are 9 small steps you can take to use less plastic. 1. Consider the brands you buy from When shopping, ask yourself whether the brand you’re buying from is doing all that it can to avoid plastic waste. Many brands are now offering products made from recycled or natural materials. By educating yourself about their efforts, you can rest assured you’re buying from a brand that is doing its part. 2. Make your own Instead of buying new items, make your own version where possible. For example, making your own yoghurt, milk, shampoo or body wash is easier than you think, and you’d be avoiding buying the plastic packaging they’re usually sold in. 3. Fill ‘em up Many places now offer refills when you bring your own containers. From milk at farmers' markets to soaps and shampoos at local zero-waste shops or refill stations, a simple search online will show you where you can go to make better use of your empty bottles. 4. Say no to single-use plastic If you’re offered a plastic bag at checkout, say no. If you’re offered plastic cutlery or a straw with your takeaway, say no. If you’re given tea in a plastic cup, say no. Instead, bring your own containers; using tote bags for your shopping or investing in a flask for your hot drinks are easy, fuss-free switches to make that have a big impact on plastic waste. Plus, an insulating flask will keep your drinks hot/cold for longer. 5. Shop local Supermarkets usually package meat, vegetables, fruits and other products in plastic packaging. Buying your groceries from a farmer’s market instead not only supports small businesses, it also means you’ll be dodging the pesky plastic packaging. 6. Throw away with care When throwing something in a bin, consider if it’s going in the right bin. Often, absent-mindedness will result in waste being in the wrong container and ending up somewhere it shouldn’t. Separate your waste in a considered fashion to avoid that happening. 7. If you see it, intervene If you keep your eyes open, you’ll see plastic waste everywhere. Do your bit by picking it up and recycling it, or going the extra mile by signing up for an official clean-up project. 8. Talk about it By further fuelling the conversation and educating others about how they can intercept plastic waste, you are contributing to the end of it. Not everyone is aware of their actions, so simply informing others about their contribution to plastic waste might alter their choices in the future. So spread the word and take action. It’s up to each and every one of us to ensure our planet remains beautiful and unharmed, so there’s always more that can be done. 9. Choose adidas X Parley If you’re in the market for some new sportswear, choose from our adidas X Parley range, featuring products made with Parley Ocean Plastic (upcycled plastic waste intercepted from remote islands, beaches and coastal communities before it reaches the oceans). The high-performance sportswear in this range is just the beginning of our race to help end plastic waste and protect our oceans. Looking for more ways to use less plastic? Here you’ll find 41 more tips to avoid plastic from adidas and Reebok employees. ¹The New Plastics Economy: Rethinking The Future Of Plastics. © World Economic Forum, January 2016, Ref 080116. Available online at: https://www.ellenmacarthurfoundation.org/publications ²Geyer 2017). Production, Use, And Fate Of All Plastics Ever Made by Roland Geyer, Jenna R.Jambeck, Kara Lavender Law Science Advances. 19 Jul 2017 : E1700782 ³The New Plastics Economy: Rethinking The Future Of Plastics. © World Economic Forum, January 2016, Ref 080116. Available online at: https://www.ellenmacarthurfoundation.org/publications

Obraz przedstawia teksturowaną, beżową powierzchnię z rozmaitymi małymi, kolorowymi obiektami, tworząc abstrakcyjną i interesującą wizualnie kompozycję.

horizontal-concepts-fw20-sustainability-x-youtube-launch-hp-article-post1-masthead-d_146-619962

The image depicts a textured, beige surface with various small, colorful objects scattered across it, creating an abstract and visually interesting composition.

horizontal-concepts-fw20-sustainability-x-youtube-launch-hp-article-post1-masthead-t_146-619963

horizontal-concepts-fw20-sustainability-x-youtube-launch-hp-article-post1-masthead

horizontal-concepts-fw20-sustainability-x-youtube-launch-hp-article-post1-masthead-m_146-619965

The image depicts a sandy beach with various objects scattered across the surface, including what appear to be seashells, pebbles, and other small items.

The Problem of Plastic Waste: Why We Need To Act Now

Plastic waste is a problem, and innovation is the solution. At adidas, we’re making changes to end plastic waste, and you can join us on the journey.

CTA Blog All Stories

CTA Blog Football

CTA-Blog-Running

CTA-Blog-Innovation

CTA-Blog-Guides

blog-nav-global-2022

Zdjęcie przedstawia parę czarno-białych sneakerów ze smartfonem widocznym w tle.

hub-hero-innovation-2-NEW-d

The image shows a close-up view of a pair of black and white sneakers, with a smartphone visible in the background.

hub-hero-innovation-2-NEW-m

A person's hand holds a smartphone displaying an image of a running shoe, which is placed on a wooden surface alongside other items.

hub-hero-innovation-2-NEW-asset

hub-hero-innovation-2-NEW-t

EU-sustainability-bloghub-mh

Poznaj nasze najnowsze osiągnięcia w dziedzinie technologii, zrównoważonego rozwoju i innowacji treningowych.

INNOWACJE

SPACER

sustainability-bloghub-blog-carousel

WHAT IS ADIDAS BOOST TECHNOLOGY? adidas Boost technology is a product of the adidas Innovation Team (AIT) and German chemists, BASF. It was created to bring together the formerly contradictory benefits of soft and responsive cushioning. At the time, EVA foam was the industry standard in performance running shoes. Boost was about to change all that, introducing a midsole made from thousands of expanded particles that work together to deliver an uptick of energy return in every stride. Boost was officially integrated into the adidas running line in 2013. Over the years to come, Boost would make a name for itself as an icon of running, eventually becoming so popular that it would break into the world of sports and streetwear culture. HOW IS BOOST MADE? To create Boost, Thermoplastic Polyurethane particles are expanded to form closed cells around tiny pockets of air. The resulting product is known as expanded Thermoplastic Polyurethane—or eTPU, for short. WHAT ARE THE BENEFITS OF BOOST? Boost has always been known for its energy return, but there are actually five Boost benefits that elevate the running experience. Let's start with comfort: the cushioning properties of Boost make it feel like you’re running on tiny, precision-engineered clouds. Boost is also designed to cope with a wide range of temperatures, making it the kind of running shoe that can pound through wind, snow, sun, rain—whatever—all with no issues. The third and fourth benefits of Boost are durability and flexibility. Boost is a technology that can hold up for kilometer after kilometer without any loss of performance. At the same time, Boost is flexible enough to provide a silky smooth ride—no matter what pace you’re setting. But we can't talk about Boost without talking about energy return—the fifth and most famous benefit of Boost. The power to absorb and return more of an athlete’s kinetic output is what changed the performance shoe industry forever. There have been many imitators, but Boost remains the icon of energy return. THE EVOLUTION OF BOOST From its first commercial release in 2013, Boost has set new standards for performance shoe technology and constantly pushed that narrative forward with iteration and improvement. Here’s a quick timeline of some of the major achievements of Boost. 2013: Energy Boost premieres as the first adidas running shoe with a Boost midsole. 2014: adiZero adios Boost wins the Men’s WR at the Berlin Marathon. 2015: Ultraboost becomes a crossover hit of high-performance running and fashion. 2016: Ultraboost X pushes the design even further with a laceless upper and targeted support. 2017: adiZero adios Boost wins the Women’s WR at the London Marathon. 2019: The story of Boost continues with the release of Ultraboost 19 and Pulseboost HD. Now, we’ll take a closer look at some of the most impactful Boost running shoes. ADIDAS ENERGY BOOST First up when talking about the legacy of Boost is the adidas Energy Boost running shoe. Pairing an elastic polyurethane Techfit upper with the adidas Boost midsole, the original silhouette of the adidas Energy Boost introduced the fledgling technology in a lightweight, neutral package. Energy Boost was the first pair of running shoes that brought Boost to the masses. The shoe’s responsiveness and premium cushion finish signaled the start of a new era for adidas. ADIDAS SUPERNOVA BOOST In 2015, the adidas Supernova Boost debuted as a supportive shoe for runners who experience over- or underpronation—rolling the ankle upon toe-off or landing. Proving that stability and style can work together, Supernova Boost features an extended medial tab in a neutral, everyday running shoe. ADIDAS ADIZERO ADIOS BOOST Made for performance running and competitions, adidas adiZero adios Boost was engineered for athletes and fine-tuned for speed. It was all about results—adidas athletes Wilson Kipsang and Mary Keitany claimed both the men’s and women’s gold at the 2014 New York Marathon wearing the shoe. The accolades kept coming–in 2017, Mary Keitany became the world’s fastest women marathon runner, finishing the London Marathon in 2:17:01 in adidas adiZero Boost. SHOP ADIZERO BOOST ADIDAS SUB2 BOOST Out in front as our primary race day shoe, Sub2 Boost is built to break impossible. Developed over several years with the help of adidas top performing athletes, Sub2 Boost was made to do one thing: shatter the 2-hour marathon barrier. The Sub2 Boost running shoe introduced Boost Light, a Boost compound that shaved 100g from the standard Boost midsole. Despite the streamlined form, Sub2 Boost maintained that famous Boost cushioning for a comfortable, energized ride. ADIDAS ULTRABOOST The adidas Ultraboost was a major moment in the evolution of Boost. Launched in 2015, Ultraboost was developed using ARAMIS motion capture technology, which was previously used by NASA for testing the structural integrity of space shuttles. ARAMIS allowed the adidas Innovation Team to look at strain and tension on different parts of the runner’s foot—right down to the submicrometer level. This whole new era of performance analysis was what led to the iconic silhouette of the Ultraboost: the Primeknit upper, the separated lace cage, and the heel-to-toe Boost. A series of short-supply colorways later (including the elusive all-white and reflective glow zone packs worn by Kanye West at his 2015 Billboard Music Awards performance), adidas Ultraboost became the first running shoe to be as popular in the world of high fashion as it was with runners. Today, the Ultraboost lineage features many iconic iterations, including Game of Thrones and Consortium editions. SHOP ULTRABOOST ADIDAS ULTRABOOST X In response to growing demand from female runners worldwide, Ultraboost X tweaked the original silhouette of the Ultraboost, making it a performance shoe made for women. Kitted out with a laceless Primeknit upper and a distinctive floating arch, the X immediately became an iconic addition to the Boost range. It’s a shoe that stands out thanks to its bold elastic band closure that provides targeted support at each moment of the runner’s stride. SHOP ULTRABOOST X ADIDAS SOLARBOOST Inspired by aerospace engineering, Solarboost launched in 2018. Built with performance, support, and comfort top of mind, Solarboost replaced Supernova Boost as the brand’s super-supportive running shoe. It was all about distilling high-tech innovation into a simple, performance-first running shoe—featuring Boost technology, of course. Solarboost also featured an updated heel construction and an upper made with Tailored Fibre Placement (TFP). SHOP SOLARBOOST ADIDAS ULTRABOOST 19 To keep pushing the limits of Boost, adidas invited 4,000 runners to help reimagine the ultimate performance running shoe—co-creating Ultraboost 19 from the outsole up. Ultraboost 19 took the 17 components of Ultraboost and refined them to just four: an Optimized Boost midsole, Primeknit 360 upper, Tuned Torsion Spring, and 3D Heel Frame. Each component was finely tuned to maximize the performance output of the shoe for any style of runner. Reinforced with 20% more Boost and a seamless, sock-like construction, Ultraboost 19 became the most responsive running shoe from adidas. SHOP ULTRABOOST 19 ADIDAS PULSEBOOST HD City runners: this Boost is for you. In 2019, Pulseboost HD hit the streets with an evolved Boost HD midsole to provide extra stability on the unpredictable urban landscape. Combined with its Adaptive Traxion outsole, Pulseboost HD grips city surfaces in all conditions. It’s the new standard for runners who want the comfort and responsiveness of Boost, along with the stability needed to navigate their city. Pulseboost HD keeps the momentum going on any surface, any time, all the time. SHOP PULSEBOOST HD ULTRABOOST 20 Ultraboost 20 isn’t just a symbol of innovation. It’s innovation in action. The Boost midsole offers 20% more energy return with every step. Feel the precision, thanks to Tailored Fiber Placement stitching, a textile process that calculates yarn density to the millimeter. The motion weave midfoot gives Ultraboost 20 both flexibility and control for a comfortable ride. And finally, the iconic heel frame offers support at launch and landing, making Ultraboost 20 too responsive for this world. SHOP ULTRABOOST 20

Na zdjęciu widać z bliska parę sportowych butów w czarno-pomarańczowej kolorystyce z misternymi wzorami i teksturami w górnej części. Tło wydaje się być powierzchnią betonową, stanowiącą kontrastowe i minimalistyczne tło do tętniącego życiem designu buta.

running-fw19-pb-educate-site-story-teaser-d_146-373468

running-fw19-pb-educate-site-story-teaser

Trudno wyobrazić sobie świat adidas bez Boost. Ta rewolucyjna technologia zastosowana w butach sportowych pojawiła się po raz pierwszy w 2013 roku. Boost było czymś, czego do tej pory w świecie sportu nie było, a zwrotna energia na zawsze odmieniła bieganie. Teraz adidas zmienia Boost, udoskonalając go jeszcze bardziej, a tym samym otwiera przed sportowcami (i nie tylko) nowe możliwości.

Co to jest Boost?

NAJCIEKAWSZE HISTORIE DLA CIEBIE

adidas-blog-sustainability-story-listing-latest-stories-thumbnail

NAJNOWSZE HISTORIE

outdoor-ss22-Agravic-Flow-2-launch-intro-m

outdoor-ss22-Agravic-Flow-2-launch-intro-asset

FIND OUT MORE_https://www.runtastic.com/blog/en/?utm_source=runtastic&utm_medium=link&utm_campaign=runtastic_blog_runtastic_com

DOWIEDZ SIĘ WIĘCEJ

homepage-fw22-OUR-COMMUNITIES-tc-1

Dołącz do naszej społeczności biegaczy, by szukać inspiracji i inspirować innych.

BIEGANIE

Trzy młode osoby, dwie kobiety i jeden mężczyzna, spotykają się i śmiają na boisku sportowym z ogrodzeniem z siateczki w tle.

cam-onsite-eu-memberexclusiveplpcontent-fw22-tc-carousel-1 (2)

cam-onsite-eu-memberexclusiveplpcontent-fw22-tc-carousel-1

members-exclusives-plp-evergreen-tc-1-asset

cam-onsite-eu-memberexclusiveplpcontent-fw22-tc-carousel-1 (1)

DOWIEDZ SIĘ WIĘCEJ_/adiclub

homepage-fw22-OUR-COMMUNITIES-tc-2

Dołącz do klubu i ciesz się wyjątkowymi korzyściami.

ADICLUB

Na zdjęciu widać sneakery z wyróżniającym się logo adidas, otoczone różnymi artykułami artystycznymi i nakładką z napisem "CONFIRMED".

art_dotcom

art-asset

DOWIEDZ SIĘ WIĘCEJ_https://confirmed.onelink.me/mzYA/6ee6c753

homepage-fw22-OUR-COMMUNITIES-tc-3

LIFESTYLE

Na jednobarwnym, czerwonym tle widnieje logo adidas i logo angielskiego Związku Piłki Nożnej po amputacji.

fw20-afc-EAFA-teasercarousel-new

fw20-afc-EAFA-teasercarousel-asset

fw20-afc-EAFA-teasercarousel-new (1)

DOWIEDZ SIĘ WIĘCEJ_/footballcollective

homepage-fw22-OUR-COMMUNITIES-tc-4

Przyłącz się do Football Collective, by zwiększać możliwość dostępu do piłki nożnej.